Goal

The aim is to create a spring collection commercial that aligns with current trends, offering stylish seasonal clothing choices. Armani Exchange, known for its black and white aesthetic, faced a challenge targeting a younger Gen Z audience. To better connect with this demographic, the challenge was to infuse energy and vibrancy into the video.

The solution involved a high-energy motion video with a strong Gen Z focus. Key design elements included dynamic typography and vibrant colors. The typography was chosen for its speed and boldness, and vibrant colors were introduced to showcase the spring collection, creating an engaging and energetic experience.