Why

SCAD and Compass teamed up for an exciting 10-week custom course, where students collaborated with Compass to develop innovative concepts that would enhance the brand's impact in the Greater Atlanta area.

Our goal was to leave a lasting mark in Atlanta, a city steeped in history and deeply rooted in its heritage. We accomplished this by raising brand awareness, positioning Compass as a luxury tech and real estate company with strong local ties, and creating a highly localized experience. This strategy not only established brand stability but also forged a deep, hyper local marketing campaign connection with the community, setting the foundation for Compass to build its own legacy in the city.

How

In our campaign, we employed a multifaceted approach, leveraging our creative expertise to craft a diverse array of marketing materials. We designed eye-catching out-of-home posters and illustrations that vividly represented historic houses, capturing the essence of Greater Atlanta. We brought our ideas to life with captivating motion graphics, infusing dynamism into the campaign. Moreover, we engineered a responsive website design that seamlessly linked the audience with Compass and the Atlanta Legacy Trail, creating an immersive user experience. Lastly, we integrated it all by filming a heartwarming commercial to make a lasting, impression and establish Compass in the hearts and minds of the local community.

Press // Atlanta Legacy Trail