Goal

Article 30 of the Human declaration states that, “Nothing in this declaration may be interpreted as implying for any state, group or person any right to engage in any activity or to perform any act aimed at the destruction of any of the rights and freedoms set forth herein.”

Our primary goal was to promote awareness of the Declaration of Human Rights at the Center for Civil and Human Rights. This involved not only promoting the center itself but also addressing critical global issues that the center advocates for. As part of our goal, we aimed to select a specific article from the Declaration and create a video that effectively represents and conveys its significance.

Article 30

Concept

Inspired by this article, the concept of this project focused on the triumph of light over darkness. We humans do not realize the value of our basic rights until we are stripped of them. The idea here was to spread awareness of the fact that there is a ray of hope, light and positivity behind every obstacle that we may think is unconquerable. The realization of the power of light and valuing it is key .

Previous
Previous

BBDO Social Media

Next
Next

Script Book