Sanderson Farms X SEC

Goal

Our objective was to persuade Sanderson Farms, our esteemed client, to join forces with the Southern Eastern Conference, highlighting the substantial advantages of becoming an official sponsor. This comprehensive proposal spanned over eight weeks and encompassed extensive research, strategy development, and finally, creative direction.

Ad Campaign

#Chicken for theWin

Create an immersive game day experience that reconnects SEC fans to their southern roots by celebrating traditions with Sanderson chick